Deborah, an interior designer, was pregnant with her first child and was on the lookout for stylish and affordable furniture for her baby’s nursery, particularly a nursing chair. After an endless search she realised that a nursing chair that would look great and not break the bank was not available to the Australian public.

Deborah contacted magnetey.es to conduct both commercial research to outline how the company could succeed in marketing affordable yet stylish nursing chairs to the Australian marketplace. She also required the write-up of a business proposal to justify a business loan. The loan has since been approved.

Her current website, Bubkess already sells her prints and in the coming future will be selling her furniture.